The sample is made up of nine technological facilities that use different techniques. It can be visited in the Telefónica Foundation Madrid until February 23, 2020.
Nothing replaces the brush, brush, chisel and burin or the exact moment when the shutter captures an instant of perfection. Okay, we all agree. But we are in the 21st century and that means there will be certain changes. It is not the same to see the Sistine Chapel from the inside as it is from Wikipedia, although wouldn't you like to be able to look God face to face in Michelangelo's painting as if you were the Adam in the fresco? Or press a Mondrian? Or see the folds that María de Lempicka painted in three dimensions? Sure it can, it can be exciting. There are new experiences that combine the known plastic reality with something similar to the future. That's INTANGIBLES, an exhibition without physical, palpable works, but where you can enjoy René Magritte or Juan Gris.
Is novel exhibition what it seeks is, above all, to be experimental, both in its approach and in the idea of creating an entire experience for the visitor. This is called design thinkingBut come on, if you don't want to, don't call it that. As a play on words, the latter is fine, but let's see, without rushing, because 'Intangibles', which can be visited on the third floor Telefónica Foundation Space Madrid until February 23, 2020, is based on works from the company's own collection. WaitSo where is the innovation? The format, always the format.
Virtual reality (VR), photogrammetry, videomapping, 3D, software development and image analysis technology or digital painting are some of the techniques that have been used and many of the words that those who visit it will find. Basically it is a crazy reinterpretation of great names in recent art history such as Eduardo Chillida, María Blanchard, Antoni Tàpies, Joaquín Torres García, Roberto Matta, Paul Delvaux or the aforementioned Gris and Magritte.
In fact, no one should be shy, because the exhibition seeks to introduce the visitor to a sculpture by Chillida, play with the cubism of Gris or Blanchard or paint automatically like Matta. 'Intangibles' seeks to make us think about the absolute technological advance and without going back that we have lived for some time now. This is said a lot, it was also said in the Industrial Revolution, but they are given a vote of confidence, especially because it brings more news, such as that it will be a global exhibition. And when we say global we mean from an awful lot of places.
But not as a tour, but in real time, since, in addition to in the Spanish capital, in Mexico City, Lima, Bogotá, Quito, Mar del Plata, Santiago de Chile and Montevideo it will be exhibited simultaneously. This way of playing with artistic space-time is reinforced with the use of the Intangible World Map, designed specifically for the occasion and which will allow to unite experiences, pool comments and share the sensations of the different audiences that visit any of the eight exhibitions , either in Spain or Latin America.
In short: more than an art exhibition without works of art, let's say they are not what comes to mind when you think of a work of art. It is impossible for the classic forms of culture to disappear because they are part of everyday life and will end up coexisting with technology without taking up space. Because isn't art constantly evolving and looking for new methods of surprise? Will we ever get used to considering the digital format as valid as canvas or marble? Will this article end with a rhetorical question?